COVE began with a simple feeling: that first moment you step onto the sand on a summer morning and the whole day is ahead of you.

I'm Chloe, the founder and designer behind COVE. I grew up chasing summers on Aussie beaches and so many of my favourite memories are tied to salt water, sun-warmed skin, and the people I shared them with. COVE is my way of bottling that feeling and sharing it with you.

Like so many of us, I was tired of spending so much on swimwear, only to end up with pieces that didn't feel right or didn't last. I knew there had to be a better way: swimwear that looks and feels beautiful, without the price tag that makes you think twice.

But COVE has always been about more than price. I wanted to create a brand that helps women feel genuinely comfortable in their own swim. No hiding under a towel, no second-guessing, just the freedom to enjoy the beach, the pool and the sunshine exactly as you are.

Every piece is designed with that in mind. I think about the cut, the fabric, the colour, and most of all how it will feel when you're wearing it, whether you're diving into the surf, lying out with your best friends, or staying for one last sunset swim.

Our collections are released in limited drops so each piece gets the care it deserves, and every order, message and review means more than you know.

Thank you for being here and for being part of this little world I've built. This is only the beginning, and I can't wait to share the summers ahead with you.

Love, Chlo x

Founder, COVE By Chlo